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Privacy Policy

Data Controller and Owner

B3 Alliance, Inc. | 28-07 Jackson Ave, 16th floor,  Long Island City, NY 11101
legal@b3alliance.com

Types of Data collected

Among the types of Personal Data that this website or our services (hereby referred to as “Application”) collects, by itself or through third parties, there are: Cookies, Usage data, email address and phone number.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection.
The Personal Data may be freely provided by the User, or collected automatically when using this Application.
Any use of Cookies – or of other tracking tools – by this Application or by the owners of third party services used by this Application, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User.
Failure to provide certain Personal Data may make it impossible for this Application to provide its services.

Users are responsible for any Personal Data of third parties obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

Place

The Data is processed at the Data Controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

The use of the collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Analytics, Backup saving and management, Interaction with external social networks and platforms, Remarketing and Behavioral Targeting, Handling payments, Content commenting, Content performance and features testing (A/B testing), Displaying content from external platforms, Heat mapping, Managing contacts and sending messages, Managing landing and invitation pages, Managing support and contact requests, RSS feed management, SPAM protection, Traffic optimization and distribution and User database management.

The Personal Data used for each purpose is outlined in the specific sections of this document.

 

Further Information and links from the Privacy Policies of Third Parties

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google Inc.)

    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

    Analytics collected directly (This Application)

    This Application uses an internal analytics system that does not involve third parties.

    Personal Data collected: Cookies and Usage data.

    Segment (Segment Inc.)

    Segment is an analytics service provided by Segment Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Google Tag Manager (Google Inc.)

    Google Tag Manager is an analytics service provided by Google Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    MixPanel (MixPanel)

    MixPanel is an analytics service provided by Mixpanel Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

    Mouseflow (Mouseflow ApS)

    Mouseflow is an analytics and heat mapping service provided by Mouseflow ApS.
    Mouseflow is used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are.

    Personal Data collected: Cookies and Usage data.

    Place of processing: Denmark – Privacy PolicyOpt Out

    SumoMe Content Analytics (Sumo Group Inc.)

    SumoMe Content Analytics is an analytics and heat mapping service provided by Sumo Group Inc.
    SumoMe Content Analytics is used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Twitter Ads conversion tracking (Twitter, Inc.)

    Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on this Application.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    WordPress Stats (Automattic Inc.)

    WordPress Stats is an analytics service provided by Automattic Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Backup saving and management

    This type of services allows the Owner to save and manage backups of this Application on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to this Application.

    Backup on Google Drive (Google Inc.)

    Google Drive is a service to save and manage backups provided by Google Inc.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

    Backup on Dropbox (Dropbox, Inc.)

    Dropbox is a service to save and manage backups provided by Dropbox Inc.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

    Vaultpress (Automattic Inc.)

    Vaultpress is a service to save and manage backups provided by Automattic Inc.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

  • Content commenting

    Content commenting services allow Users to make and publish their comments on the contents of this Application.
    Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
    If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when users do not use the content commenting service.

    Disqus (Disqus)

    Disqus is a content commenting service provided by Big Heads Labs Inc.

    Personal Data collected: Cookies, Usage data and various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy PolicyOpt out

  • Content performance and features testing (A/B testing)

    The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

    Optimizely (Optimizely, Inc.)

    Optimizely is an A/B testing service provided by Optimizely, Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Displaying content from external platforms

    This type of services allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Gravatar (Automattic Inc.)

    Gravatar is an image visualization service provided by Automattic Inc. that allows this Application to incorporate content of this kind on its pages.
    Please note that if Gravatar images are used for comment forms, the commenter’s email address or parts of it may be sent to Gravatar – even if the commenter has not signed up for that service.

    Personal Data collected: email address and Usage data.

    Place of processing: US – Privacy Policy

    Mapbox widget (Mapbox Inc.)

    Mapbox is a maps visualization service provided by Mapbox Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Wistia widget (Wistia, Inc.)

    Wistia is a video content visualization service provided by Wistia, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    YouTube video widget (Google Inc.)

    YouTube is a video content visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Vimeo video (Vimeo, LLC)

    Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Google Maps widget (Google Inc.)

    Google Maps is a maps visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Handling payments

    Payment processing services enable this Application to process payments by credit card, bank transfer or other means. To ensure greater security, this Application shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
    Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

    PayPal (PayPal Inc.)

    PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments using their PayPal credentials.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Privacy Policy

    Braintree (PayPal Inc.)

    Braintree is a payment service provided by Braintree, a division of PayPal, Inc.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

    Skrill (Skrill Ltd.)

    Skrill is a payment service provided by Skrill Ltd.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: UK – Privacy Policy

  • Heat mapping

    Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.

    SumoMe Heat Maps (Sumo Group Inc.)

    SumoMe Heat Maps is a heat mapping service provided by Sumo Group Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Interaction with external social networks and platforms

    This type of services allow interaction with social networks or other external platforms directly from the pages of this Application.
    The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

    Google+ +1 button and social widgets (Google Inc.)

    The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    LinkedIn button and social widgets (LinkedIn Corporation)

    The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Twitter Tweet button and social widgets (Twitter, Inc.)

    The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

    Facebook Like button and social widgets (Facebook, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Managing contacts and sending messages

    This type of services makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    MailChimp (The Rocket Science Group, LLC.)

    MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC.

    Personal Data collected: email address.

    Place of processing: US – Privacy Policy

    ZOHO Campaigns (Zoho Corporation Pvt. Ltd.)

    ZOHO Campaigns is an email address management and message sending service provided by Zoho Corporation Pvt. Ltd.

    Personal Data collected: email address.

    Place of processing: US – Privacy Policy

    Twilio (Twilio, Inc.)

    Twilio is a phone numbers management and communication service provided by Twilio, Inc.

    Personal Data collected: phone number.

    Place of processing: US – Privacy Policy

  • Managing landing and invitation pages

    This type of services allows you to build and manage landing and invitation pages, i.e., pages for presenting a product or service, where you may add your contact information such as an email address.
    Managing these pages means that these services will handle the Personal Data collected through the pages, including Usage Data.

    Unbounce (Unbounce Marketing Solutions Inc.)

    Unbounce is a landing page management service provided by Unbounce Marketing Solutions Inc., that allows this Application to collect the email addresses of Users interested in its service.
    Unbounce allows the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of the created landing pages.

    Personal Data collected: Cookies, email address and Usage data.

    Place of processing: Canada – Privacy Policy

  • Managing support and contact requests

    This type of services allows this Application to manage support and contact requests received via email or by other means, such as the contact form.
    The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

    ZOHO CRM Email (Zoho Corporation Pvt. Ltd.)

    ZOHO CRM Email is a support and contact request management service provided by Zoho Corporation Pvt. Ltd.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

  • Remarketing and Behavioral Targeting

    This type of services allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
    This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

    Remarketing through Google Analytics for Display Advertising (Google Inc.)

    Google Analytics for Display Advertising is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

    Twitter Remarketing (Twitter, Inc.)

    Twitter Remarketing is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

    Twitter Tailored Audiences (Twitter, Inc.)

    Twitter Tailored Audiences is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.

    Personal Data collected: Cookies and email address.

    Place of processing: US – Privacy PolicyOpt Out

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

    Facebook Custom Audience (Facebook, Inc.)

    Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

    Personal Data collected: Cookies and email address.

    Place of processing: US – Privacy PolicyOpt Out

    AdWords Remarketing (Google Inc.)

    AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of this Application with the Adwords advertising network and the Doubleclick Cookie.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy PolicyOpt Out

  • RSS feed management

    This type of services allows this Application to manage RSS feeds and the distribution of their content. Depending on the characteristics of the service used, these services may be used to insert ads within the content and to gather statistics data from them.

    Feedburner (Google Inc.)

    Feedburner is a service to manage RSS feeds provided by Google Inc. It allows the collection of statistics on what content is consumed and to insert ads in it.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • SPAM protection

    This type of services analyzes the traffic of this Application, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Akismet (Automattic Inc.)

    Akismet is a SPAM protection service provided by Automattic Inc.

    Personal Data collected: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

    Google reCAPTCHA (Google Inc.)

    Google reCAPTCHA is a SPAM protection service provided by Google Inc.

    Personal Data collected: Cookies and Usage data.

    Place of processing: US – Privacy Policy

  • Traffic optimization and distribution

    This type of services allows this Application to distribute their content using servers located across different countries and to optimize their performance.
    Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User’s browser.
    Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information User are transferred.

    CloudFlare (Cloudflare)

    CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc.
    The way CloudFlare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User’s browser, while also allowing analytical data from this Application to be collected.

    Personal Data collected: Cookies and various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

  • User database management

    This type of services allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Application.
    Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

    ZOHO CRM (Zoho Corporation Pvt. Ltd.)

    ZOHO CRM is a User database management service provided by Zoho Corporation Pvt. Ltd.

    Personal Data collected: email address and various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy

Cookie Policy

This Application uses Cookies. To learn more and for a detailed cookie notice, you may consult the Cookie Policy.

 

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.
The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Application does not support “Do Not Track” requests.
To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Definitions and legal references

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from this Application (or third party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The hardware or software tool by which the Personal Data of the User is collected.

Cookies

Small piece of data stored in the User’s device.


Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to this Site.